VFACTS: New Car Sales Insights January 2021

Datium Insights Monthly VFACTS Update

Read our monthly update on VFACTS new car sales results.



New Car Sales January 2021

  • January 2021 saw a total figure of 79,666 new car sales for Australia as reported by VFACTS
  • Figures show new car sales increased by 11% in January 2021 versus January 2020
  • With COVID-19 cases being limited, it appears new car sales are returning to pre-COVID norms
  • WA saw a strong increase in January 2021, up 1,638 units (+25%) compared to 2020
  • Queensland also saw a strong increase, up 2,548 units (+18%)

Australian 2020 New Car Sales

Australian 2020 New Car Sales Cumulative YoY Change by State - Units

Australian 2020 New Car Sales Cumulative YoY Change by State - Percentage

New Car Sales Trends

The top 5 models with the greatest increases so far in 2021 are:

  • MG ZS (+960 units)
  • Isuzu Ute D-Max 4X4 (+943units)
  • Toyota Hilux 4X4 (+794 units)
  • Toyota RAV4 (+776 units)
  • Toyota Landcruiser Wagon (+748 units)

The bottom 5 models with the greatest decreases so far in 2021 are:

  • Volkswagen Golf (-1,089 units)
  • Holden Colorado 4X4 (-1,068 units)
  • Toyota Kluger (-715 units)
  • Toyota Yaris (-496 units)
  • Holden Trax (-474 units)

The top segment increases so far in 2021 compared to 2020 are:

  • SUV Upper Large > $100K (+92%)
  • Micro (+64 %)
  • Vans/CC 2.5-3.5t (+63%)
  • SUV Light (+61%)
  • SUV Small < $40K (+31%)

Conversely, some of the largest decreases are:

  • Large < $70K (-50%)
  • Light Buses => 20 Seats (-48%)
  • Upper Large > $100K (-43%)
  • Sports > $200K (-25%)
  • Sports > $80K (-21%)

Some other highlights so far:

  • Toyota continues to dominate sales increase with the Toyota Hilux, Rav4, and Landcruiser all seeing substantial increases in January 2021 compared to 2020
  • Passenger vehicles continue to see the largest declines in sales particularly in small and medium segments
  • The rental market continues to shrink in 2021, with 442 less cars (-12%) selling in January 2021 to rental businesses

Australian 2020 New Car Sales Cumulative YoY Change by Segment

Australian 2020 New Car Sales Cumulative YoY Change by Vehicle - Top 20 Increases

Australian 2020 New Car Sales Cumulative YoY Change by Vehicle - Top 20 Decreases

Australian 2020 New Car Sales Cumulative YoY Change by Buyer Groups

Sales by Import Country

  • Sales of imported vehicles from Japan rebounded significantly in January 2021, seeing an increase of 6,686 units compared to January 2020
  • Sales of imported vehicles from China continue to skyrocket in 2021 with an increase of 2,561 on January 2020
  • Sales of imported vehicles from Germany and USA saw the largest declines so far, with Germany down 2,241 units and the US down 1,278 units. Both countries have been hit by production issues due to COVID outbreaks.

Australian 2020 New Car Sales Cumulative YoY Change by Import Country - Top 10 Increases

Australian 2020 New Car Sales Cumulative YoY Change by Import Country - Top 10 Decreases

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Tanim Ahmed

By Tanim Ahmed, Head of Product at Datium Insights

Tanim is a Macquarie University alumni with degrees in Finance and Economics. He has spent a decade in the Leasing and Finance industry, specializing in Residual Value risk.

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Disclaimer: This is a general information service only and we do not provide advice or take into account your personal circumstances, financial situation or needs. Please seek professional advice with regards to how any of the material on this website can impact your own financial situation. Datium Insights is not liable for any loss caused, whether due to negligence or otherwise arising from the use of, or reliance on, the information provided directly or indirectly, by use of this website.

Published by Tanim Ahmed

Tanim leads the development of our product suite, working with top-notch developers to deliver the best products for our customers. In addition, he also oversees sales and marketing activities, spending time with customers across the country. Tanim has spent a decade in the Leasing and Finance industry, specializing in Residual Value risk. Prior to Datium Insights, he worked in various risk and product roles with the likes of General Electric, Custom Fleet and Westpac. He has degrees in Finance and Economics from Macquarie University.

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