VFACTS: New Car Sales Insights September 2024

Read our monthly update on VFACTS new car sales results.



New Car Sales

  • September 2024 saw a total figure of 97,020 new car sales for Australia as reported by VFACTS.
  • Figures show new car sales were down -12% in September 2024 versus September 2023.
  • Sales between states were largely up with SA seeing a 7% increase compared to September 2023.
  • PHEV sales skyrocketed in September 2024, seeing a cumulative increase of 128%.
  • Petrol vehicles (-11%) sales and Electric vehicles (-7%) decreased in September 2024.






New Car Sales Trends

The top 5 models with the greatest increases so far in 2024 are:

  • Toyota RAV4 (+20,844 units)
  • Kia Cerato (+8,804 units)
  • Ford Everest (+8,230 units)
  • Toyota Camry (+6,823 units)
  • Hyundai Kona (+5,874 units)

The bottom 5 models with the greatest decreases so far in 2024 are:

  • Tesla Model Y (-10,941 units)
  • Toyota Prado (-9,302 units)
  • Hyundai i30 (-7,249 units)
  • MG ZS (-6,245 units)
  • Kia Rio (-4,029 units)

The top segment increases so far in 2024 compared to 2023 are:

  • Medium < $60K (+110%)
  • People Movers > $70K (+92%)
  • Light > $30K (+48%)
  • Sports > $80K (+32%)
  • Vans/CC <= 2.5t (+29%)

Conversely, some of the largest decreases are:

  • Upper Large < $100K (-100%)
  • Large < $70K (-92%)
  • Sports < $80K (-49%)
  • Upper Large > $100K (-45%)
  • SUV Large > $80K (-31%)

Please note that VFACTS has made some changes to the price groupings as shown in the table below:


VFACTS Grouping 2024VFACTS Grouping 2023
SUV Large < $80KSUV Large < $70K
SUV Large > $80KSUV Large > $70K





Sales by Import Country

  • Sales of imported vehicles from Japan continue to skyrocket with an increase of 34,033 units compared to 2023
  • Sales of imported vehicles from Thailand have made a strong showing in September 2024 with an increase of 20,570 units compared to 2023
  • Sales of imported vehicles from China seeing the largest decrease of 11,448 units compared to 2023
  • Sales of imported European vehicles continue to see declines



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Tanim Ahmed

By Tanim Ahmed, Head of Product at Datium Insights

Tanim is a Macquarie University alumni with degrees in Finance and Economics. He has spent a decade in the Leasing and Finance industry, specializing in Residual Value risk.

Please contact Datium Insights for further analytical support and advisory services.

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